Viascore - Privacy Notice

(Effective Date: 12 August 2025)

Before you hit play, let's talk privacy. Your privacy, your call. Remember, we value your trust in us. Your privacy is at the forefront of everything we do.

Who We Are

Viascore (hereafter, App) is a sports clip app with personalised near-instant video highlights, provided by Viaplay Group Sweden AB, corporate identification number 556304-7041 with address Ringvägen 52 118 67, Stockholm (hereafter, Viaplay Group). Viaplay Group is the data controller for the processing of your data according to this Privacy Notice.

This Privacy Notice applies to you when you use our App or chat with us via our communication channels.

What Personal Data We Use

We collect different types of data about you. The following provides examples of the categories of data we may collect. We do not request or process any special categories of personal data (e.g., health data, biometric data).

Contact and identification	name, email address, country
Device and network information	cookie preferences, device number and other unique identifiers, network devices, IP address, device type and configuration, screen resolution, crash log information
Payment information	subscription identifier, subscription status

How We Collect Your Personal Data

We collect your personal data in the following ways.

Data you provide us. We collect information directly from you when you create and maintain your account, or when you contact us.

Data we collect when you use our App. We collect information about how you use the App. We use this data to give you a better experience. We look at things like what you watch and how you use the App.

Data we receive from third parties. Sometimes, we receive information about you from other places, such as our companies within our Group, payment providers when you subscribe to our services, advertising partners, business partnerships, or official bodies when they bring claims that concern you directly or indirectly.

Why We Collect Your Personal Data

We use your information for various purposes, all aimed at enhancing your experience with our App. Each purpose is supported by a legal basis, ensuring that we handle your data lawfully. Sometimes, the same piece of information can be used in various ways to provide you with our service.

Provide and manage your access to the App

We use your data to provide you access to the App and manage the service. This includes making sure the App works properly from a technical standpoint, fixing issues and providing support services.

Legal basis:	Art.6(1)(b) GDPR — Performance of contract
Categories of data:	Contact and identification; Device and network information
Source:	Data you provide us; Data we collect when you use our App

Personalise your experience and deliver content relevant to your interests

We use your data to provide you access to the App and manage the service. This includes making sure the App works properly from a technical standpoint, fixing issues and providing support services.

Legal basis:	Art.6(1)(b) GDPR — Performance of contract
Categories of data:	Contact and identification; Device and network information
Source:	Data you provide us; Data we collect when you use our App; Data we receive from third parties

Communicate with you

We use your personal data when we communicate with you via push notifications. If you contact our Customer Service, we use your personal data to respond to your requests via our communication channels.

Legal basis:	Art.6(1)(b) GDPR — Legitimate interest
Categories of data:	Contact and identification; Device and network information
Source:	Data you provide us; Data we collect when you use our App

Charge for subscription

If you purchase a subscription, your payment information is processed directly by the digital app distribution service providers. They are independently responsible for your data and process it according to their own privacy rules, solely for the purpose of charging you for our App and content. We only receive information that you have an active subscription to our App and your country or region of residence.

Legal basis:	Art.6(1)(b) GDPR — Legitimate interest
Categories of data:	Device and network information; Payment information
Source:	Data we collect when you use our App; Data we receive from third parties

Deliver advertisements and market our services

As a publisher, Viaplay Group collaborates with advertising vendors to deliver ads based on your consent preferences and interests. Additionally, we may use your personal data for digital marketing purposes, like creating target groups, segments, sending you (personalised) ads on social media and digital ad spaces, as well as measuring and monitoring performance of our ad campaigns.

Legal basis:	Art.6(1)(a) — Consent; Art.6(1)(f) GDPR — Legitimate interest
Categories of data:	Contact and identification; Device and network information
Source:	Data you provide us; Data we collect when you use our App; Data we receive from third parties

Foster safe, secure, and compliant use of our App

We use your personal data to keep all our services secure. This includes detecting and preventing any unlawful or unauthorised use of our App, as well as violations of our terms. We also use data to prevent abuse, fraud, malware attacks, copyright violations or other illegal activity.

Legal basis:	Art.6(1)(f) GDPR — Legitimate interest; Art.6(1)(b) GDPR — Performance of contract
Categories of data:	Contact and identification; Device and network information
Source:	Data you provide us; Data we collect when you use our App

Comply with legal obligations and resolve disputes

We may use your data to exercise our legal rights or defend ourselves in legal proceedings, which might involve requesting and reviewing official documents. We may also process your personal data to respond to data access requests made by public authorities or other official institutions or bodies when we are required to do so by law, regulations, official decision, or governmental request.

Legal basis:	Art.6(1)(c) GDPR — Legal obligation
Categories of data:	Contact and identification; Device and network information
Source:	Data you provide us; Data we collect when you use our App; Data we receive from third parties

With Whom We Share Your Personal Data

Sometimes, we need to share your personal data to achieve the purposes for which we collected it. To help you understand how we share your information and for what reasons, we’ll walk you through the parties we may share your information with.

Companies within Viaplay Group. We may share your personal data with companies we own to provide our products or services, market our products or services or develop and improve new or existing products or services.

Service providers. We may share your data with our service providers that we’ve contracted with to provide services on our behalf, such as assistance in customer service, marketing, analysis and statistics, IT and other infrastructure, protection of our property and rights, fraud detection and security of our customers.

Business partners and advertisers. We may share your data with our business partners to assist us with services connected to our App. We also collaborate with advertising vendors to deliver ads, and we disclose your preferences regarding how they can use your data.

Authorities. We may share your data with public authorities or other official institutions or bodies when we are required to do so by law, regulations, official decision, or governmental request.

How Long We Store Your Personal Data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

All personal data after that period will be deleted or anonymised.

Your Rights

You have the right to control your data and receive information from us on how we use this data. You can read about your rights below. To exercise them, the easiest way to do so is to send us an email to viascore@viaplay.com.

You have the following data protection rights:

Right of access. You have the right to find out if we process your personal data and, in that case, have access to it. This is called a data subject access request. It helps you see what information we have about you and how we use it.
Right to rectification. You have the right to request that we correct inaccurate or incomplete information about you, and that we supplement your information.
Right to erasure. In certain cases, you have the right to have your personal data deleted. This applies when:
- your data is no longer necessary to process for the purpose for which it was collected,
- you withdraw your consent to a processing,
- you object to a processing that is based on legitimate interest, and our interest in processing your personal data does not balance your interest,
- you object to having your data processed for direct marketing,
- your personal data has been processed in an unlawful manner or,
- your personal data must be deleted in order to fulfil compliance with a legal obligation.
Right to restriction of processing. You have the right to request that we restrict the processing of your personal data if:
- you believe that the data we hold about you is inaccurate, and you want to restrict the processing during the time we investigate if the data is correct,
- you believe we process your data against the law, or
- you believe we no longer need your data for a specific purpose.
Right to data portability. You have the right to request from us a copy of your data in a machine-readable format and the right to move it to another recipient. This right is applicable for personal data you have provided to us and that we process based on consent or performance of contract.
Right to object. You have the right to object to our processing that we base on legitimate interest, including profiling. In this case we will not process your personal data further if we can’t demonstrate compelling legitimate interest in continuing the processing. If we process your personal data for direct marketing purposes you have the right to object to said processing, including profiling.
Right to withdraw your consent. When we base the processing on your consent, you can withdraw it at any time without affecting the lawfulness of processing before its withdrawal.

How to Complain

If you believe that Viaplay Group has not complied with your data protection rights, you can contact the supervisory authority in the country where you feel most secure, or you can contact the Swedish Data Protection Authority (Integritetsskyddsmyndigheten) at imy@imy.se or call at 08-657 61 00.

Updates

We regularly update this Privacy Notice. Our use of personal data may change, for example we may collect personal data for new purposes, collect additional categories of personal data or share your data with other recipients than outlined in this Privacy Notice.

We reserve the right to change this Privacy Notice at any time. You can read more about Viaplay Group’s privacy work here. For any questions about this Privacy Notice, please contact our Data Protection Officer at dpo@viaplaygroup.com.

This Privacy Notice was last updated on 12 August 2025.